Amazon Review Management for D2C brands

Plantura is one of the leading D2C brands in Europe.

Since the foundation of Plantura in 2017, our idea has grown into a young, sustainable company that is growing healthy and vibrant. In our office in the heart of Munich, our team works together from a wide range of disciplines to develop sustainable products, inspiring content and helpful instructions for you. Plantura wants to make gardening accessible to all - and as sustainable and fun as possible.

Overview

• Handling negative customer feedback
• Competitor analysis for product launch

Handling negative customer Feedback

For the Founder Felix Lill it is crucial to have a good process of dealing with negative Feedback on Amazon. From his point of view a negative review has high impact on the customer decision to buy a product or not. Since the latest updates of Amazon Search Engine algorithms the signals of buyers and negative reviews play an important role. Therefore there is a team at Plantura, that tries to resolve all negative reviews by sending new products to the customer.

As a result many negative reviews can be resolved to enable high performance sales.

"We try our best handle all negative reviews to ensure high volume sales."

Competitor analysis for product launch

A critical phase for a D2C brand is a new product launch. Before launching a new product Felix Lill and the product team at Plantura research competitor products and analyse their reviews. As a matter of fact, many product development improvement have been implemented due to feedback of competitor products.

As a result newly launched products avoid common problems of competitors and therefore lead to higher sales.

"Before we launch new products we analyse our competitors and learn from their mistakes."

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